Florence Morelle - Participant 2018-2019
“Being on my own, starting a new project for the company in several Sub-Saharan African countries was a real entrepreneurial experience.”
Role
The purpose of Florence’s project was to enhance the customer experience at Polytra, a logistics provider.
Responsibilities
Three steps were required to accomplish this: identify and analyze existing issues, suggest and implement solutions. Florence’s first objective was to get to know the company, its teams and the services it offered, as well as the problems it faced. Together with her colleagues, she defined priorities and solutions, including an upgrade of the IT systems, the streamlining of processes and the centralization of financial tasks in one single location. She made sure those decisions were successfully implemented, which was even more challenging since the company had been recently bought by the Fracht Group and was undergoing many changes.
How she benefited
Florence’s self-confidence and maturity grew in this new environment. It transformed her business attitude totally: from junior to “owner” of the project, from reaction to anticipation, from a legal to a business approach.
“My Prince Albert Fund experience added an entrepreneurial layer to my legal and compliance background, also teaching me a lot about a sector that I want to evolve in, namely business optimization, transformation and relocation”, she says.
The company – Polytra
Polytra is an international logistics provider with offices in Europe and Africa. The company delivers custom-made, client-focused and solution-driven logistics services, with its strong global partners. Following the company’s acquisition by the Swiss freight forwarder Fracht AG in 2018, Polytra is now able to offer a global range of services worldwide.
“In a project with different stakeholders that were located in several countries, Florence managed to bring everyone around the table to discuss a major strategic issue and align the management team, leading the company to take an impactful decision.”