In the last three decades 418 talented young professionals and over 200 international companies have benefited from their association with the Prince Albert Fund. Find out how the Fund has contributed to their personal career development and international business expansion, as they share with us their experiences below.Subscribe to our newsletter
Isabelle Cammaert’s mission was to develop a long-term portfolio strategy for the US commodities segment of Puratos and define an ideal assortment and implementation plan. She also needed to develop clear and uniform processes.
Isabelle had to identify a national, regional, and channel-specific portfolio based on sales data analysis, customer interviews, and internal stakeholder interviews. She re-categorised all of the commodities to give both sales representatives and customers a more intuitive view of Puratos’s portfolio.
Working with higher management pushed Isabelle to the next level in her professional career. It enabled her to take on a more structured approach in solving business problems. “Understanding how a business works is the start of every good business strategy. I learned to listen to the objections of all the stakeholders before developing my own point of view”.
Moreover, working for such a large-scale business in the US, taking into account the country’s significant socio-demographic differences, made her even more aware of the specific regional customer demands in the food industry. “I became better at identifying customer segments and adapting the portfolio and price setting accordingly”.
The company – Puratos
Puratos is an international group offering a full range of innovative products, raw materials and application expertise to the bakery, pastry and chocolate sectors. Its headquarters are just outside Brussels (Belgium), where the company was founded in 1919. Currently its products and services are available in over 100 countries around the world and, in many cases, they are produced by a network of local subsidiaries.
“Isabelle found value added products to add to the portfolio, which benefited the segment’s overall profitability. She also was responsible for helping us to improve processes used in the commodity segment such as pricing, SKU
rationalization and vendor management.”