Testimonials

Role

Michel supported Unilin in setting up a direct distribution channel in China for one of its flooring products, the Pergo brand, after the termination of a distribution agreement with an exclusive distributor.

Responsibilities

After analyzing the feasibility of the business plan, which had already been drafted, Michel provided support for its operational implementation and helped facilitate sales. He also established a new pricing strategy for Wood and Laminate for a direct distribution model.

In a second phase, he considered the possibilities for online distribution of the Pergo brand, establishing a three-year business plan for this. As Unilin had no commercial license in China, the company had to operate through its international group, which is based in Shanghai. As Michel was familiar with the ERP system (Enterprise Resource Planning), he was tasked with setting up the Customer Service Department.

How he benefited

Above all, Michel is really proud to have been able to experience first-hand, through the Prince Albert Fund, how an entire office is set up, covering Sales, Customer Service, Finance, Logistics & Warehousing and Marketing.

This in turn enabled him to understand and challenge a pre-defined business plan even better, and more specifically the financial aspect, including its impact on the initial investment. Moreover, living in China was an eye-opener. “It is developing so fast that I believe it won’t be long before they become the world’s leading power. This really is a fast and exciting environment for businesses, which is teeming with ideas for any entrepreneur.”