Antoinette de Hennin - Participant 2018-2019
“In the current climate of mistrust on data, seeing how technology can have a positive impact on people’s life is invaluable.”
Role
Antoinette was asked to help develop Cubigo’s business on the West Coast of the United States, increasing uptake of the platform in senior living communities.
Responsibilities
As Cubigo is a start-up, Antoinette combined multiple roles, including marketing, sales, implementation and customer success. At the sales end, she gave product demos, answered requests for proposals and gave in-person pitches to interested companies. She also developed and implemented a marketing plan. To help the implementation team to scale-up, she contributed to a more efficient roll-out to new communities, improved communication and lowered administrative burden.
How she benefited
The Prince Albert Fund experience enabled Antoinette to improve her communication skills, build self-confidence and get to know herself better. She learnt what she needs to thrive and what holds her back. Having the opportunity to learn about technology in the heart of Silicon Valley was also inspiring.
“The aging population is one of the biggest issues of our time. Understanding how senior care and medical care work, as well as the challenges these industries are facing, has been an eye-opening experience for me. It also inspired me to continue working in this industry”, she says.
The company – Cubigo
Cubigo, established in 2011, is the first integrated platform for senior living, empowering senior citizens to live an independent and healthy life by promoting and supporting self-care. The platform connects senior citizens, community staff, family members and businesses with a user-friendly, modular User Interface, offering a comprehensive set of functions. The company has offices in Belgium, Spain and the United States.
“Antoinette is the third Prince Albert Fund candidate to successfully complete a project for Cubigo abroad. As time went by, she took on more responsibilities and is currently managing the implementation of our product for one of our top tier customers.”