Testimonials

Role

Charlotte’s task was to expand the activities of Proceedix by building an active customer base in San Francisco, USA.

Responsibilities

At the start of the mission, Charlotte created solid partnerships with consultancies. During the second half of the project, she searched for relevant investors. She also acted as the U.S. sales contact for prospects, providing product information, product demonstrations and drafting quotes. At the same time, she provided implementation support on a few contracted PoC (Proof of Concept) pilots. Ultimately, Proceedix gained a lot of positive news coverage and traction in the manufacturing industry.

How she benefited

Although Charlotte felt that one year is rather short for setting up a new company in a very competitive market and ensuring its success, she learned a lot about business development, completing her all-round profile (high-level strategy definition, day-to-day operations, business development). Moreover, she enjoyed being based in San Francisco, which gave her the opportunity to meet a lot of fellow “PAFers”. “It made me understand first-hand how the Prince Albert Fund can impact your career, creating an opportunity to move abroad for longer than the initial engagement.”

She was also able to set up a sales pipeline that she handed over to the Proceedix commercial team at the end of her project. Ideally, in the future, she hopes to work on a similar mission and help another Belgian company to open up a U.S. office.