If you would like to know what a PAF project is about, take a look at the testimonials of recent candidates. They are classified by region where their assignment took place. Enjoy and be inspired!

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Emily van Wassenhove - Participant 2018-2019

“I am thrilled to work for a company that is committed to nowadays global challenges.”


Emily developed a benchmark of “Belcolade”, a Puratos brand, and implemented an action plan to maintain and consolidate the company’s client portfolio on the Chilean market.


Emily truly enjoyed the combination of the operational and strategic aspects of her project. Part of her job was to analyze customer and market behavior and identify the competition and regulatory structures to create and build a strategy for the Puratos brands. Later in the year, she was asked to prepare the implementation of the digital strategy.

How she benefited

Thanks to her Prince Albert Fund experience, Emily evolved in an entrepreneurial context, gaining a position with substantial responsibilities. “On a personal level, I became more self-confident, honing my decision-making skills”, she explains.

As a result of Emily’s project, the actions taken to raise the profile of the company’s Real Belgian Chocolate brand and more specifically of its sustainable Cacao-Trace program increased the brand’s turnover by more than 15%.

The company – Puratos

Puratos is an international group offering a full range of innovative products, raw materials and application expertise to the bakery, pastry and chocolate sectors. Its headquarters
are just outside Brussels where the company was founded in 1919. Currently its products and services are available in over 100 countries around the world.


“Emily’s project proved vital for Puratos in Chile as it helped us to understand where we stood. By analyzing internal and external data, interviewing customers and making sound business recommendations, and above all implementing our action plan, she made real progress for us in Chile.”

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