If you would like to know what a PAF project is about, take a look at the testimonials of recent candidates. They are classified by region where their assignment took place. Enjoy and be inspired!

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Roxanne Sabbe - Participant 2020-2021

“With this Prince Albert Fund project, I have grown to know and understand myself much better than before.”


Roxanne’s mission was to help expand the company Amoobi in North America, joining the company’s New York office.


Her tasks were twofold: to further expand Amoobi in the US by identifying new clients and to lead and roll out the Key Account Manager position. But the coronavirus pandemic changed everything. Instead of focusing on finding new clients, Amoobi shifted its focus to offering support to all its existing clients as much as possible by analyzing changing shopper behavior in stores due to the lockdowns, curfew, hoarding behavior, etc.

As a result, Roxanne’s role also changed, and she was tasked with offering support to existing clients, both in the US and Europe.

How she benefited

Roxanne gained tremendous experience by continuously changing roles and adapting to the circumstances. She demonstrated flexibility during this unforeseen and extreme period and offered support wherever needed for the company. From Business Development to Client support and analysis of curfew consequences on client behavior, it was a varied assignment!

The company – Amoobi

Located in Nivelles (Belgium), Amoobi is a Belgian scale-up that helps retailers to optimize store performance by offering unique insights from customer behavior data and retail expertise. The company has developed a unique approach to in-store analytics, leading to business optimization and increase in sales. Since its establishment in 2011, Amoobi has operated in more than 10 countries, mostly in Western Europe, working for many of the largest retailers and expanding to the North American market in 2019.

“Roxanne provided support on multiple analyses that we delivered to large accounts. We were very happy with her ability to pitch our company and solutions to senior stakeholders.”

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