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Toon Lambrecht - Participant 2020-2021

“This Prince Albert Fund year has given my sales and business development skills a huge boost.”


Toon was hired as VP Business Development to further expand Cumul.io’s footprint in North America.


As VP Business Development, Toon’s main responsibility was new client acquisition. He was therefore expected to raise awareness about Cumul.io in the local tech community, among Venture Capital firms (VCs) and more broadly in the American embedded analytics landscape. The main challenge was to gain traction among US customers as a small Belgian startup.

How he benefited

Due in part to Toon’s efforts as Cumul.io’s first overseas employee, he saw the US team grow to 4 people. He is proud that his business development activities contributed to Cumul.io’s raising of USD 3.5 million in capital in November 2020. Toon also achieved a substantial amount in new Annual Recurring Revenue across 16 new customers.

This experience has helped him have a lot more confidence in himself and his abilities. “The tech industry was new to me. As a result, I constantly found myself in situations where I had to improvise which dramatically expanded my comfort zone”, he says.

The company – Cumul.io

Cumul.io, founded in Leuven (Belgium), is a cloud analytics platform for business experts & SaaS companies, enabling them to integrate intuitive and powerful data visualization into their daily operations. This startup helps companies to build interactive reporting dashboards in numerous industries from marketing, retail to education.

“As Cumul.io’s first colleague in the US, Toon has been instrumental in the company’s expansion in this market. His dedication to becoming proficient in the role has been remarkable.”

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