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Ysaline De Cocq - Participant 2021-2022

“I learned to trust my instinct and gained self-confidence and leadership experience.”


Ysaline took on the role of Digital and Sales operations Manager in Chile for the Puratos Group. Her mission was to lead the digital transformation of the Chilean entity and deploy new sales enablement and operations tools in the region.


As digital transformation and change manager, Ysaline was tasked to onboard and deploy five digital sales tools which were mandated by global headquarters and help the local team reach ambitious e-commerce targets. The project included the implementation of an e-commerce platform and other systems aimed at sale analysis, customer mapping, reporting on customer relations, quality issues, etc.

How she benefited

The main challenge was getting the team to adapt to the pace of change and identifying and breaking down any resistance within the team to switch to new digital tools”, Ysaline explains. Chile was the first country to implement those digital sales processes, making her mission even more difficult. She thus had to learn how to work fully autonomously, gaining assertiveness and audacity in the process. Above all, Ysaline developed her commercial skills, which was the main objective of her Prince Albert Fund project.

The company – Puratos

Puratos (founded in 1919) is an international group offering a full range of innovative products, raw materials and application expertise to the bakery, pastry and chocolate industries. Its headquarters are just outside Brussels (Belgium). Currently its products and services are available in over 100 countries around the world. In many cases, they are produced by a network of local subsidiaries.

Ysaline managed to grow our online sales significantly. She achieved these results by training the sales forces and Customer Service, by conducting field visits and by successfully implementing the new sales tools and leveraging synergies across teams.

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