If you would like to know what a PAF project is about, take a look at the testimonials of recent candidates. They are classified by region where their assignment took place. Enjoy and be inspired!Be informed
Ysaline took on the role of Digital and Sales operations Manager in Chile for the Puratos Group. Her mission was to lead the digital transformation of the Chilean entity and deploy new sales enablement and operations tools in the region.
As digital transformation and change manager, Ysaline was tasked to onboard and deploy five digital sales tools which were mandated by global headquarters and help the local team reach ambitious e-commerce targets. The project included the implementation of an e-commerce platform and other systems aimed at sale analysis, customer mapping, reporting on customer relations, quality issues, etc.
“The main challenge was getting the team to adapt to the pace of change and identifying and breaking down any resistance within the team to switch to new digital tools”, Ysaline explains. Chile was the first country to implement those digital sales processes, making her mission even more difficult. She thus had to learn how to work fully autonomously, gaining assertiveness and audacity in the process. Above all, Ysaline developed her commercial skills, which was the main objective of her Prince Albert Fund project.
The company – Puratos
Puratos (founded in 1919) is an international group offering a full range of innovative products, raw materials and application expertise to the bakery, pastry and chocolate industries. Its headquarters are just outside Brussels (Belgium). Currently its products and services are available in over 100 countries around the world. In many cases, they are produced by a network of local subsidiaries.
“Ysaline managed to grow our online sales significantly. She achieved these results by training the sales forces and Customer Service, by conducting field visits and by successfully implementing the new sales tools and leveraging synergies across teams.